Data Analysis

The full data set will be available in SPSS, STATA, Excel or whatever appropriate or usable format is reasonably expected by the client. A final “data report” is generated explaining and adding richness to the data and allowing easier analysis thereof. Any analysis required is run using either SPSS or STATA, depending on client requirements and the methodology of the study. The design, analysis and reporting for each project are formulated in discussion and interaction with clients.  This ensures that both 33 FIFTY and clients have a common understanding of core elements that help clients gain better understanding of customer and potential customer perception through analysing issues such as numbers of customers would you like to strive for, type of customers, values that drive them, their decision process and identifying customers that you could focus on for the products or services that you offer.